Narcissism as Liberation

Here are some advertisements featuring women in a non-sexual manner. No round rumps or toned thighs here, just real women. I’m not gonna lie, this assignment was way harder than I initially expected it would be. It kind of makes me sick.

The Reynold’s Wrap ladies look like the normal, next-door-neighbor types. They are fully dressed and are over the age of thirty. Though this isn’t a close-up, I can put money on the fact that they have wrinkles on their faces and have never had plastic surgery.

courtesy of www.alcoa.com

This pro-choice political ad features a “real” looking woman with short hair and casual clothes on. Notice the lack of a toned tummy, thing, buttocks area in this ad. It’s not saying, “only sexy women get abortions” but rather, “hey, I’m a normal women and I’m pro choice.”

Courtesy of www.rochesternow.org

I had to go back in time for the next two ads. They feature women not just in the workplace, but succeeding in the work place. Though they are attractive women, they are not being advertised as sex objects. Their boobs and thighs and butts are behind layers of clothing. These advertise liberation through success rather than liberation through beauty.

Courtesy of www.hilltoptimes.com

This is a classic.

Courtesy of www.486th.org